Like so many others, I first heard about Buttercloth on Shark Tank. As a semi-retired entrepreneur, I don't really have much need to "dress up" anymore -- I'm definitely more of a jeans and t-shirt fellow, so I resisted my curiosity for quite some time. Part of that is because I've never found button-down shirts or sport coats comfortable to wear (not even tailor made ones). I like my clothing to move with me, no matter what demands I might put on it. I discovered Buttercloth does that, in spades! I never would have believed that a button-down could be as comfortable as a t-shirt. There is no longer any doubt. I'll be buying more of these, because with Buttercloth button-down shirts are no longer only for evenings out or speaking engagements. They're just fine for at-home lounging. Who'da thunk it?! WTG, Buttercloth!